Our Story

Hi, I’m Sharon, a beauty analyst, ingredient obsessive, and the founder of Mauyu.

Like many people with textured hair, I’ve spent years chasing moisture. I’ve tried it all, product after product promising hydration and growth, but what I found was often the same tired formulas dressed up differently. I was looking for something more: something that respected my hair, my roots, and my values.

That’s why I created Mauyu, a clean, nourishing haircare line powered by African super-botanicals, with Baobab oil at its heart.

Baobab is more than a trendy ingredient to me. It’s a symbol of resilience, nourishment, and connection to the land, to culture, and to legacy. As a Zimbabwean woman, sourcing wild-harvested baobab from Southern Africa allows me to honour my heritage and support indigenous harvesters through sustainable partnerships.

Our signature Nourishing Hair Serum blends organic Baobab with Coconut and Jojoba oils to hydrate and strengthen hair at the root. It’s made for those of us who want healthy, full, vibrant hair, without the harsh chemicals or empty promises.

At Mauyu, we believe in keeping it simple: clean, nutrient-rich ingredients that do what they say they will. Our formulations are lovingly made in London, free from sulfates, parabens, and other nasties — just pure, effective goodness rooted in nature and backed by science.

Welcome to Mauyu — where heritage meets haircare.

Let’s #nourishyourhair.

With love,
Sharon xx